The Falls Shopping Center
Elrod partnered with Integrated Sign & Graphic, performing the structural design of the entrance monument sign. Integrated fabricated and installed prominent entry features, secondary monument signs identifying the property, exterior directional signage, and parking garage signage at The Falls Shopping Center. The goal was to upgrade the mall’s presence through more upscale, visible signage and architectural elements was achieved most notably by two (2) entry features.
Designed by Huie Design in Atlanta, GA, the features incorporated stone walls with channel letters backed up by dichroic glass. Many of the exterior signs also incorporate chrome illusion paint, which causes the display to change colors depending on the perspective view.
Sign Company: Integrated Sign and Graphic, Inc. (Lexington, KY)